Try on gowns from our in-store range, enjoy a glass of champagne and take your brand new wedding dress home with you that day.


Much like our beautiful gowns; our NY flagship located in the heart of the Soho’s shopping district is designed with ease of shopping in mind. Our flagship is the perfect place to visit if you’re just starting the search for your dress – pop in anytime, touch and feel the fabrics, chat with our expert stylists about your wedding plans and see what it’s all about!


If you’re in the mood to try on some gowns, your stylist will fit you in our sample range; when you find THE dress, a brand new gown will be beautifully packaged in our signature GLL gown box. If you’d like a Made To Order gown, your stylist can measure you and even place the order even without an appointment. We pride ourselves on taking the stress out of finding the dress – There’s no need to commit to a full hour appointment, just walk in and stay as long as you like!


To complete your look, we have a stunning range of shoes, jewellery, veils and bridesmaids dresses in stock also available to purchase so you save on shipping costs.


From the moment you step into this breathtaking heritage space you can feel the warm Australian energy. Featuring sage velvet furnishings with brushed gold and marble accents, complemented by wild Australian eucalyptus, we invite you to visit us anytime for a champagne and an experience like no other.


Grace Loves Lace Soho Store
43 Wooster Street, Soho
[email protected]

Monday: 9:00am-6:00pm
Tuesday: 9:00am-6:00pm
Wednesday: 9:00am-6:00pm
Thursday: 9:00am-8:30pm
Friday: 9:00am-6:00pm
Saturday: 9:00am-7:00pm
Sunday: 9:00am-7:00pm



Book an appointment in our Showroom located within the Soho flagship.

Grab your girlfriends and book an intimate appointment with a GLL Stylist to find ‘The One.’