We’re making a brand new start of it in the city where dreams are made!
Step into the world of Grace and experience our award-winning Aussie service in our first retail store now open in Soho, New York..

Located in the heart of New York’s shopping district, our exclusive Soho store is the first in the world where you can shop our best-selling gowns, occasion wear, accessories and jewellery off-the-rack.

Not only can you shop our signature occasion wear and bridesmaids styles, you can also shop our brand new range of silks available exclusively at our Soho store.

From the moment you step into this breathtaking heritage space you can feel the warm Australian energy. Featuring sage velvet furnishings with brushed gold and marble accents, complemented by wild Australian eucalyptus, we invite you to visit us in store for a bridal experience like no other.


Grace Loves Lace Soho Store
43 Wooster Street, Soho
[email protected]

Monday: 9:00am-8:30pm
Tuesday: 9:00am-8:30pm
Wednesday: 9:00am-8:30pm
Thursday: 9:00am-8:30pm
Friday: 9:00am-8:30pm
Saturday: 9:00am-7:00pm
Sunday: 9:00am-7:00pm


Want a private one-on-one experience?

Bookings are now open for our exclusive showroom space located within our Soho store.

Grab your girlfriends and book an intimate appointment with a GLL Stylist to find ‘The One.’