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La Nouvelle Belle Campaign

THE EMERGENCE OF THE NEW GENERATION BRIDESMAID


La Nouvelle Belle (the new beautiful) represents the emergence of the new generation bridesmaid.

Set in a wondrous dream state where the beautiful rebel reigns supreme, this two-part collection throws tradition to the wind, creating a renewed sense of what it means to be a bridesmaid. 

La Nouvelle Part I introduces modern silhouettes & separates for the woman who seeks individualism and styles that let her unique self shine.

In a sea of pastel, iridescent hues, La Nouvelle PT I creates an air of nonchalance with its effortlessly glamorous aesthetic. 

 The mood is symbolic of what La Nouvelle Belle represents; a fresh approach to being a bridesmaid –  the unique bridesmaid.   



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 Shop the collection


 Credits:

Photographer: Louise Smit
Creative Direction: Ashleigh Hipwood & Megan Ziems
Dresses: Grace Loves Lace
Models: Zoe Barnard, Maya Stepper & Merethe Hopeland
Styling: Foxy Zingaro
Location: Duex Belletes
MUA: Ashlea Penfold & Emma Plant
Hair: Melissa Smith


LA NOUVELLE BELLE PART II – RELEASED IN JUNE

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