Our Story

Disillusioned with the traditional, restrictive wedding ‘uniform’ that dominated the market, founder Megan Ziems set out in 2010 to redefine bridal wear for the modern woman. She believed quality shouldn’t be dictated by price, and that no bride should sacrifice comfort for style. Women deserved better – gowns that were soulful, authentic, luxurious, and made to move.

And so, Grace Loves Lace was born on Australia’s Gold Coast with a bold vision: to disrupt the bridal industry. What began as a revolutionary e-commerce bridal brand quickly evolved into an international powerhouse, now shipping gowns to over 80 countries and stocked in more than 50 global retailers. Its appointment-only showrooms across Australia, the US, the UK, and beyond offer a personalised, luxury experience that champions inclusivity and ease.

Over their lifespan, Grace Loves Lace has delivered over 60 campaigns and created hundreds of designs – from iconic gowns to veils, accessories, engagement rings, mini dresses and even dresses for your minis. The brand became known worldwide for introducing stretch lace, free-flowing silhouettes, and handcrafted gowns that prioritise comfort, movement, and individuality.

Grace Loves Lace continues to evolve with the times while doing things our own way – seamlessly blending modern desires with our signature sense of artistry and innovation. Sculptural fabrics, elevated techniques, and contemporary construction define this next chapter, always with the goal of empowering brides to feel as incredible as they look.

Now one of Australia’s most awarded bridal brands, Grace Loves Lace stands as a global icon of effortless luxury, sustainability, and originality. Its legacy remains rooted in conscious creation and accessible elegance, forever designing for the woman of style, substance, and passion.

Founder & creative director

Megan Ziems

Inspired by her own wedding Meg challenged an outdated bridal industry to offer uniqueness and comfort. With roots in French laces and design, her upbringing shaped a commitment to redefine bridal elegance. She launched the brand in 2010 with our team thriving with 220 members and boutiques across four countries.

Meg has received substantial acclaim for her accomplishments, notably earning the esteemed International Women in Business Award, which serves as both a testament to her success and her dedication to advancing women in the industry.

Working closely and harmoniously with Head Designer, Rosie, in our beautiful atelier at Burleigh Heads, Australia, Meg drives the brand’s values of passion, quality, and care, while remaining devoted to her authentic mission.

HEAD DESIGNER

Rosie Keating

Rosie has roots tracing back to a lineage of dressmakers and fabric enthusiasts, and she has refined her artistry at the Manchester School of Art. Her global experiences in luxury womenswear across the world have enriched her design prowess, especially in intricate, age-old techniques like embroidery and lacework.

Rosie’s true ardour lies in bridal fashion. Recognising the profound significance of bridal gowns, her creations, a blend of emotions and influences from her travels and musings, aim to evoke deep feelings and thoughts.

Fuelled by innovation and sustainability, Rosie’s approach to design is a heartfelt testament to her passion and dedication, each creation is a work of art that transcends time and tradition.

Laces and embroideries from across the globe grace our designs. Sourcing from Europe to Asia to Australia, we ensure suppliers meet our meticulous standards.

Sustainable and ethical production is our personal commitment. Our quest for a soft eco lace proved challenging. Undeterred, we collaborated with our main fabric supplier, birthing Lumi—a GRS-certified lace made from 96% recycled materials—after two years of dedicated refinement.