A Day in NYC: The Making of Our Bridesmaids Campaign
Shot in the bustling streets of New York City, our latest bridesmaids campaign brings the vibrant energy of New York to life, capturing the essence of “girlhood.”
Shot in the bustling streets of New York City, our latest bridesmaids campaign brings the vibrant energy of New York to life, with scenes shot across the iconic Upper East Side, SoHo, and West Village. Leaning into the human truth that some of the best memories are made on the journey to the destination, the thought behind this campaign was to capture the essence of female friendship and “girlhood”. It's the impromptu photoshoots on city corners, the inside jokes shared during cab rides, and the excitement of being out with your best friends.Â
We've focused on a look that feels authentic and spontaneous – think street style meets user-generated content. The busy backdrop of NYC adds an extra layer of excitement, capturing those candid moments with your best friends, laughing and taking photos, against the backdrop of the city that never sleeps.
This campaign provides relatable, fun energy that resonates with every woman who's experienced the thrill of being "in transit" to somewhere amazing with her besties.
This campaign provides relatable, fun energy that resonates with every woman who's experienced the thrill of being "in transit" to somewhere amazing with her besties.
From rehearsal dinners to post-wedding brunches, our collection is versatile for any event. We refer to them as “the dresses that made it out of the group chat,” because, let’s face it, we've all been there, navigating the bridesmaid group chat and seeking the bride's approval for our dresses. Well... these are those approved gowns.
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